To the uninitiated, Real Techniques may appear to have come from nowhere, but long before the launch of Real Techniques, owners and creators Samantha and Nicola Chapman were immersed in the world of cosmetics.
The sisters grew up surrounded by make up. Their aunt was a make up artist in London working with clients like David Bowie and Princess Diana. Their mum was also heavily into cosmetics, always trying out the latest trends and as young girls Sam and Nic experimented on each other with make up until they chose make up artistry as their career paths of choice.
Both sisters qualified as make up artists and built up reputations for their work. In 2008 Sam uploaded a video to You Tube, a smoky eye tutorial, after a friend asked her how to create the look and at that time Pixiwoo was born.
Before YouTube tutorials blew up, but still people began to find the video, and ask for more. Sam and Nic soon started to collaborate and the Pixiwoo You Tube Channel started to really take off. Sam focused on recreating runway looks whereas Nic recreated the latest celebrity looks and today they have millions of subscribers and hundreds of millions of views.
In 2010 the Pixiwoo channel reached 30,000 subscribers and the idea behind Real Techniques began to formulate with the focus being high quality brushes backed up with professional, interesting and fun education from the girls. The Real Techniques range is now sold worldwide and is universally lauded by professionals, bloggers, mainstream media and Sam and Nic have also appeared on major network television as beauty experts.
The range of brushes are designed to combine style with affordability, are hand cut and cruelty free and are all made of high tech soft taklon bristles. In terms of design, all of the brushes are free standing and colour coded. Purple for all eye brushes, Pink for creating the perfect finish and gold for a flawless base.
Prices are absolutely affordable without compromising quality and start at £5.95 going up to £29.95 for the most expensive set of five brushes. The sets fantastic value and a great place to start if you are considering trying the brand.
The Travel Essentials set (£20.95) contains an essential foundation brush for flawless coverage with concealer or liquid foundation, a multi-task brush for loose or pressed powder, bronzer or blusher and domed shadow brush for smooth eye shadow application, all in a handy case.
The Starter Brush set (£20.95) contains five full sized brushes and a case. This kits focuses on the eyes and includes a base shadow brush, a deluxe crease brush, an accent brush, an eye liner brush and a brow brush.
The Core Collection (£20.95) contains four brushes and a case. This set focuses on creating a flawless finish and includes a detailer brush for precision concealing or lipstick application, a pointed foundation brush, a buffing brush and a contour brush. As well as these three sets, there are several single brushes available as well more must have sets.